E Commerce, is the facilitation of trading in products or services using Internet. E commerce draws on technologies such as mobile commerce, electronic funds transfer, Internet marketing, online transaction processing, electronic data interchange (EDI).

Business-to-business (B2B) e-commerce: participants are organizations.

Consumer-to-consumer (C2C) e-commerce: participants are individuals, with one serving as the buyer and the other as the seller

Business-to-consumer (B2C) e-commerce: customers deal directly with the organization, avoiding any intermediaries


  • E-commerce is a new way of conducting business, and as with any other new application of technology, it presents both opportunities for improvement and potential problems
  • E-commerce requires the careful planning and integration of a number of technology infrastructure components
  • Users of e-commerce technology must use safeguards to protect themselves

Multistage Model for E-commerce

  • Search and identification
  • Selection and negotiation
  • Purchasing products and services electronically
  • Product and service delivery
  • After-sales service

Strategies for successful e-commerce

  • Developing an effective Web presence
  • Putting up a Web site
  • Building traffic to your Web site
  • Maintaining and improving your Web site