A metric of marketing success that measures the number of sales within a specific market. Provide strategic and creative brand guidelines that will enable the company to achieve a competitive advantage and progress towards becoming a more marketing driven company.

As we help firms develop their brands, we divide the process into three phases.

  • The first phase is getting your brand strategy right and aligned with your business objectives.
  • Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
  • Finally, there is the phase of strengthening your newly developed or updated brand.

Your brand development strategy is how you go about accomplishing these tasks. To make the task a bit easier, we’ve broken the brand development strategy into 10 steps.

  • Consider your overall business strategy.
  • Identify your target clients.
  • Research your target client group.
  • Develop your brand positioning.
  • Develop your messaging strategy.
  • Develop your content marketing strategy.
  • Develop your website.
  • Build your marketing toolkit.
  • Implement, track, and adjust.